Last week I attended a fun launch announcing Joe Fresh Beauty arriving at Shoppers Drug Mart. It’s now available at 850 Shoppers Drug Mart and Pharmaprix stores across Canada.
Wow it is affordable! The whole line ranges from $8 – $18, and they have more than 150 new cosmetic products.
I decided to try doing a quick look using a few of the Joe Fesh Beauty products this weekend to see how they stack up.
So, I’m kind of in love with their Matte Liquid Eyeliner! At only $12.00 it’s much cheaper than the one I have been using, and it’s very precise. It lasted all day, which is huge since I love to rub my eyes (bad habit).
The Hydra Lash Nourishing Mascara with Argan Oil is also only $12.00, and it had a brush I wasn’t used to. It was silicone which is what many of my mascara brushes are made of, but it was straight and very firm – it didn’t have as much give as the mascara brushes I have been using. I found I got quite a bit of length out of it, it didn’t flake, and it didn’t dry with a brittle look (likely due to the Argan oil).
The Lip Creme ($12.00) in Candy again has an amazing price point, and was much cheaper than the YSL one I currently have. The crazy thing was that the Joe Fresh version had a great scent and was practically the same colour as the YSL one I love. To find a new lipstick/lipgloss that had all the same perks for a much better price was awesome. It had a bit of shine, but nothing too overwhelming.
Finally the Champagne Highlighter Powder ($8.00) was a fun way to finish the look. It created a soft, natural glow that I blended in with my existing blush. It added just enough shimmer to brighten me up a little.
Overall it’s hard not to be impressed with the amazing price point of the Joe Fresh Beauty line since they have products that actually work. I created a really easy and soft look with the items from the Joe Fresh Beauty line.
To see more of the Joe Freh Beauty products offered at Shoppers Drug Mart, click here!
