I met designer Jennifer Masabni at World MasterCard Fashion week in Toronto a couple months ago. Her dresses struck a chord with me, and at the preview I attended I was praying for a cash register because I was desperate for some of her pieces!

Jennifer’s designs were very much in line with my personal style, and the fabrics she used were luxurious. As much as I love to buy dresses at the mall, you could tell these were elevated styles and designs.

Jennifer founded her company Masabni in 2010, and she is based out of Montreal, Canada. This was a bit of a challenge for me – her beautiful dresses were only available in select Montreal stores. I wrote her after World MasterCard Fashion Week asking how I could get a hold of one of her dresses. The great news is she now has an online shop!

Newly launched today, you can visit www.masabni.com to shop her collections online and have them shipped to your home. I can’t even describe the detail and care that goes into each of her pieces. I was very impressed with her designs, and the labour that goes into putting them together.

The Masabni Spring/Summer 2014 lookbook is on the website as well, and I am kind of obsessed with all of the looks.

You can shop her online store here.

Jennifer has sent me a few of her favourites which will be available for purchase online starting today – take a look!

Palmyra Dress

Florence Dress