The best part about Joe Fresh is you can subtly add items of clothing to your grocery bill without your husband being any wiser about it. I’m sure what was on the runway last night will be sold in the Joe Fresh standalone stores instead of my local Superstore, but the fact that the whole line is sold at affordable prices is helpful when watching looks go down the runway! There was a lot of green, camel and grey, with flashes of the brands signature orange. The theme seemed to be Canadian winter with all of the jackets featured. My favourite pieces were the coordinates that looked very comfortable and easy to wear. And there is no worry about matching your skirt to your top when they are bought as a pair – it’s so easy! Here are some shots from the show!
All images courtesy of George Pimental