I was lucky enough to be invited to a brunch celebrating the launch of Viva La Juicy Gold Couture and Noir at World Mastercard Fashion week on Tuesday.
When I heard the event would be put on by the Candice & Alison Events Group, I knew I had to attend because I’ve seen photos of some of their previous glamorous parties.
I usually attend shows at World Mastercard Fashion Week each season, but this year I haven’t been able to attend any shows, so this was my only event with Fashion Week this year.
The brunch featured the hashtag #coutureoverdose, and if you snapped a photo via Instagram with that hashtag and tagged @JuicyCouture then a photo printer at the party would instantly print your photo for you. It was really cute!
The food and signature cocktails were provided by the Ritz-Carlton, and it was one of those parties where people were actually eating because the food was so good! I feel like at some of the events I go to I’m the only one hovering around the food – this was a nice change. It probably helped that the Ritz was catering.
Models walked around with custom cakes, Macarons, and other treats from Cake Opera Co., and they were pretty amazing just to look at, let alone eat. Even though they were pretty, and I ate a lot of Macarons anyway!
Each guest received a full size perfume of either Viva La Juicy Gold Couture or Noir. I received a bottle of Viva La Juicy Noir, and I actually really like it! It’s very light with a sweet berry smell. I thought it was surprising it was so light since it’s called Noir. Plus the bottle is freaking adorable and looks cute on my counter, so there’s that!
To learn more about either fragrance, visit www.juicycouture.com.